Social Media Analytics

Social media is not only about sharing photos and keeping in touch anymore. Companies are realizing how much they can learn about their customers by analyzing interactions on these platforms.

Watch our experts in action as they demonstrate how mainstream business intelligence and analytics tools can be used to analyse data from Social Media, and combine it with other sources of data.

 

Social Media Analytics for the Enterprise

Across the globe, sharing personal information, opinions and perspectives via social networks such as Twitter and Facebook has become the cultural norm. For businesses, this provides an unprecedented opportunity to gain behavioural insights from their customers and consumers. It is now possible to obtain and analyze data from most of these social networks alongside your other enterprise data. This webcast looks at what we have learnt on the benefits and challenges of Social Media Analytics.